What is SEO and How Does it Affect Your Business?

Search Engine Optimization, a.k.a SEO, has continually been the talk of the town in the last few years. Yet, many businesses have not realized the benefits of SEO. Are you also an entrepreneur who is keen to grow sales and boost overall business outreach? If yes, keep reading this post as it outlines the key points of how SEO affects your business. Hopefully, this article answers whether SEO is worth your investment or not.

Before discussing the benefits, let’s explore the fundamentals first!

What is SEO?

In simple terms, SEO is the process of improving the volume and quality of organic/natural traffic to a website from search engines. Websites that rank higher in the SERPs tend to receive more traffic. Interestingly, several approaches help improve the website’s ranking on the search engine result page (SERP). A few popular techniques include:

  • Creating up-to-date and supreme quality content
  • On-page SEO (optimizing your web pages for users as well as search engines)
  • Off-page SEO (building high-quality links)
  • Maintaining and improving your business website’s local search presence

Jaw-dropping SEO stats that every business owner needs to know in 2022

  1. Google currently owns nearly 86% of the entire the search engine market – (Statista)
  2. The topmost result on Google SERP receives approximately 32% of all clicks – (Backlinko)
  3. There are more than 99,000 searches every single second on Google – (Oberlo)
  4. Organic searches drive approximately 50% of web traffic – (Expanddigital)

How does SEO affect your business?

If your business website doesn’t have a good ranking in SERPs, it’s not impacting your business, and you are missing out on billions of growth opportunities.

On the other hand, if your business website ranks well on top-rated search engines, the impact can be surprisingly massive. Right SEO strategies can help generate thousands or even millions of new visitors to your website. Furthermore, a well-optimized website can help convert organic web traffic into potential leads and boost your sales without spending huge money on paid ads. Here are the top two benefits of SEO for your business:

Attract more customers

The key reason for having a business website is to improve your customer base. Otherwise, what’s the point of investing thousands of dollars in owning and maintaining a website?

Websites optimized for search engines attract more customers and grow 2X faster than businesses without an optimized website. In addition, SEO will help connect your brand with potential customers actively searching for the services and products you offer.

Bypass competition

SEO is the way to go if you want to outperform your business competitors. If your bigger competitors do not have an optimized website, it allows you to outperform them easily by leveraging the power of an optimized website.

Even if your competitors are investing in SEO, you can still outperform them, and all you need is a better strategy.


Just having a website is not enough and doesn’t guarantee any sales. In the modern digital era, it’s crucial to make your prospects aware of your website, and SEO is one of the most effective approaches. However, SEO is a technique that changes rapidly, so you need to stay updated with the latest changes. So, if you want to save time, hiring a skilled SEO professional can be a good choice.

Whether you do it yourself or hire someone, if you stay on top of SEO guidelines and rules, you will surely generate huge sales.