What is the ultimate aim once you have completed your E-commerce website?
You are happy to see the full cart on your E-store. But what if it is emptied again? Remember your E-store will complete the sale only when the order is placed by the customer, and you deliver the items.
The entire world is your competition. If your E-commerce Website lacks impeccability, before realizing you will be thrown out of your business.
With our experience, we have derived 4 E-Commerce Website Mistakes That You Should Avoid:
Try to avoid these mistakes, and your ‘Online Store” will be converted into “A Successful Online Store That Offers an Overwhelming Experience to the Prospective Buyers”
1. Failing To Understand Your Prospective buyers:
You should know the need of the market. Do not make any assumptions about what your prospective buyers are searching for. Your tools should give you the correct information on what prospective buyers are looking for. Why are they frustrated with their existing product, and most important – Can you meet their requirements?
How will you proceed?
Do A Thorough Market Research:
Before launching any product, you can use different methods like Google Search, YouTube, Facebook, Customer Reviews, Competitors Reviews, Forums, etc. You can perfectly gauge which product is in demand and what are the customers’ expectations from their E-stores.
Well Researched Product Pricing:
When a customer is getting your product at the same or reduced price and from an established seller, why should he choose you? Every statement has a converse. What if the customer is ready to pay more price for the product you are selling? He might be an unhappy customer desperately searching for a new supplier. Or he might not be happy with the quality of the existing product. The point here is you should thoroughly do your research before pricing the product.
Understand Your Prospective buyers:
If you are trying to sell a comb to a bald person, you have failed to understand your target buyers. So how will you target the prospective buyers? Make use of the following four factors to gather the detailed information about the prospective buyers:
- Personal data – Gender, Age, Income Group, Marital Status, Location, etc.
- Decision Maker In The Family – Who is the final decision authority? Whether all the members together, parents, or children.
- Their Basic Interests.
- The Most Liked Purchasing Platforms.
2. Improper Product Pages
The product page is considered to be the heart of your website.
If these pages do not have superior quality images or lack correct product information seldom will any customers purchase the product from your e-store.
Following Are The Four Product Page Mistakes You Should Avoid:
No Reviews: One factor that creates positivity in the potential buyers is social media proof. This is in the form of customer reviews that have already purchased your product. Gather more and more reviews by sending emails to them or asking for the review after the successful checkout procedure.
Unappealing And Wrong Photographs: Remember, the customer belief increases when they see the superior or HD quality images of the products they wish to purchase. If the photo gallery is shabby or contains unattractive visuals, prospective customers prefer to leave your website.
Improper Product Descriptions: Along with the best quality images, your product should have a persuasive product description. Try to answer a few questions like why your product is better than others? What are its features? How customers will be benefited? Get product descriptions written by professional writers as they give concise and crystal clear descriptions with key features.
Improper Blend Of Videos, Media, And Pictures: A perfect mixture of media, pictures, and videos will appeal to the customers to buy the product. Some of the distressing factors are – difficulty in website surfing, additional time to load the website, and mismatch in the product image and description.
3. Bad User Experience:
Avoid the following mistakes for a better user experience:
Failing To Categorize The Product: If your website sells vegetables and fruits, categorize your products accordingly. Create a separate category for Leafy Vegetables, Root Vegetables, etc. Categorize fruits as Citrus Fruits, Multiple Fruits, etc.
This will enhance the user experience. It will be unwise to make your prospective buyers navigate through the unrequired list of fruits & vegetables.
Not Providing Correct Contact Information: Remember visitors likes to deal with those e-commerce stores when they get correct contact information. Customers should know whom they are dealing with, what is the helpline number, and what is the return policy. If your e-store fails to develop confidence in the customer, your website will run out of business.
Bad Surfing Experience: Prospective buyers should have the required information with one single click. Your website should not make them navigate through unwanted information and waste their time. Hence, you should have correct product categories, appropriate contact page links, and a shopping cart.
Other Factors Affecting User Experience Are:
- Not providing easy payment options
- Not making use of different analytics to improve your marketing strategies.
- Incorrect delivery options
4. Using Improper Ecommerce Platforms:
Yes, you can commence your website at a very low cost. But is it worth it? There are certain important factors like Customer Retention, Customer Security, and Correct Ecommerce Platforms
Wrong Ecommerce Platform: No two platforms are similar. Some offer the basic requirements with basic features but without an upgrade option. Others might astonish you with hidden costs. Before finalizing any platform study about various platforms that are available in the online business.
Understand The Importance Of Security: If you consider the security of your website as an expense, then you are wrong. Remember when you are online; the entire world has access to your website, including hackers and phishers, infected links, etc. Consider security as an investment and not an expense. Enhance the website security by having SSL Certificates, Official Antivirus Software, switching to HTTPS, and protecting your users’ data.
Content Management System (CMS): Our suggestion – Do not create your content management system, though it sounds very tempting. You will face the following difficulties in creating your CMS:
- Very difficult to create
- Integration and compatibility with other software become difficult
- Security issues
- Provide training
- Difficulty in narrowing down to all the required features
Remember, your e-store should be customer-oriented and nothing else. You have to put full effort into understanding what exactly your customers want. Try to give the best experience to the users. Include, superior quality images and correct product descriptions. Be crystal clear in your return policy and your contact details. If you work towards the above-mentioned 4 E-Commerce Website Mistakes That You Should Avoid – your e-store will flourish!